The creation of innovations is a complex process which requires simultaneous capability and expression of multidimensional internal changes such as: organizational innovation, inclusion of many participants in the process of innovation and codification of the knowledge of innovation.

 

The main accent of the paper is put on the strategic process through which the creation of innovations and new products take certain forms and acquire sustainability, the characteristics while creating the innovations and whether there are winners in the development of the highly technological markets, the factors which allow new profiles of the product and the determinants of success of the new product.