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Global Management and Marketing – The Japanese Experience – Vassileva, A. et al., Stopanstvo University Publishing House, Sofia 2008

Antoaneta Vassileva - Global Management and Marketing – The Japanese Experience – Vassileva, A. et al., Stopanstvo University Publishing House, Sofia 2008

Vassileva, A. et al., Stopanstvo University Publishing House, Sofia 2008
(The collection is published in Bulgarian and English)

 

This book will acquaint you with the real Japanese managerial practices and how the economic, political, and cultural stereotypes in Japan change due to globalization. The secret of Japanese management lies not only in the Japanese cultural heritage, educational system and state regulation, but also in the organization of companies and institutions.

 

Japanese managerial practices for long-term employment and payment as per length of service, and the influence of the companies’ trade unions would not be able to function without the Japanese style of institutional set-up and the market’s company structure comprising the main banks’ system, the “keiretsu” groups, and public-private partnership. The government – businesses relation can serve as an example in many other countries, but what makes the process in Japan unique is the specific system of state regulation, which operates under the conditions determined by this institutional framework. The model of cooperation and state support ensures protection against corporate insolvency caused by bad management or high internal indebtedness.

 

The strategic planning process is a renowned Japanese advantage. Other market analysts associate the international competitiveness of the powerful Japanese giants with total quality management. The study groups on quality and the expenses control concept are related to a process of continuous improvement of performance and reduce in expenses and defects – the so-called “kaizen”.

 

Associate Professor A. Vassileva, Ph.D., is author of the part entitled Competitive Strategies of the Japanese Companies on the Japanese Market, as well as of the cases entitled Growth through Differentiation – the Example of Meiji Dairies Co and Crown Creative Challenges the Future.