Monographs and textbooks
Marketing: Prospects for Today’s Business – Vassileva, A. et al., UNWE Publishing House, Sofia, 2013
The textbook has been developed by a team of authors from the International Economic Relations and Business Department at the University of National and World Economy (UNWE). Within an introduction, thirteen chapters, and a conclusion, all divided into two sections, the textbook presents modern theoretical views as well as valuable practices in the field of marketing.
International Competitiveness of Export-Oriented Sectors in Bulgaria – Vassileva, A. et al., UNWE Publishing House, Sofia, 2012
This publication presents the main results of the scientific research project entitled International Competitiveness of Export-Oriented Sectors in Bulgaria, elaborated by a team from the International Economic Relations and Business Department under the leadership of Professor Antoaneta Vassileva, Ph.D., and implemented during the period December 2009 – December 2011.
This textbook in International Business is designated for students enrolled in the International Economic Relations Master’s Degree Program who are neither economists nor have graduated with Bachelor’s Degrees in economics. It comprises ten thematic units dedicated to international business activity of different business entities in a strategic context. The textbook follows a logic that is typical for modern courses in international business held at leading universities.
The aim of this monograph is to analyze the development of international business under the conditions of globalization. It focuses on the behavior of separate business entities – international companies, small- and medium-sized enterprises and newly established international companies, the so called global entrepreneurs – how they integrate in the globalization process and how they utilize the opportunities offered by the global market.
The monograph provides an analysis of the most frequently used international business operations in Bulgarian and international practices. It is a natural continuation of the monograph entitled International Business and Globalization by Associate Professor A. Vassileva, Ph.D.
International Marketing – Boeva, B., A. Vassileva, Stopanstvo University Publishing House, Sofia, 2010
The textbook entitled International Marketing presents modern international marketing theory and practice. In line with the objective processes taking place on international markets, the various international marketing practice, and vigorously evolving theory, the main features of international marketing are presented as well.
Public-Private Partnership. Economics, Management, Challenges – Boeva, B., Vassileva, A., Stopanstvo University Publishing House, Sofia, 2009
The idea for this monograph stems from the team’s longstanding professional experience in the interdisciplinary issues of international business. Believing that the strategic decisions made both by businesses and the country are successful provided there is essential and high-quality information on the issue, the authors orient themselves towards research of the public-private partnership’s economics as a whole as well as of the most often used modes of the performance of the latter.
International Business Communications – Vassileva, A., Stopanstvo University Publishing House, Sofia, 2009
The aim of this textbook is to provide theoretical and practical knowledge on business communication to the students enrolled in the Master’s Degree Program in International Economic Relations of the University of National and World Economy. The textbook is also suitable for distance learning.
Global Management and Marketing – The Japanese Experience – Vassileva, A. et al., Stopanstvo University Publishing House, Sofia 2008
This book will acquaint you with the real Japanese managerial practices and how the economic, political, and cultural stereotypes in Japan change due to globalization. The secret of Japanese management lies not only in the Japanese cultural heritage, educational system and state regulation, but also in the organization of companies and institutions.
Business Communication and Negotiations in International Business – Vassileva, A. et al., Nova Zvezda, Sofia, 2006
The aim of the book is to provide theoretical knowledge and develop practical business communication and business negotiation skills.